Client
GAA Design are a collective of architects and designers based in Slough who've built their reputation creating distinctive residential communities across the UK. Talented firm, ambitious team but their website was making them look like every other architecture practice out there. They didn't want a facelift. They wanted to evolve their brand, stand out from the crowd, and build a digital presence that spoke directly to the developers they actually wanted to work with. This project was completed during my time as lead web designer and developer at Mary Agency.
When GAA came to me, the problem was clear their website was leading with visuals when their clients needed to see value.
Architecture is a competitive space, and most firms lean on the same portfolio heavy approach. GAA knew that developers don't just want to see beautiful buildings they want to know what working with you actually delivers for their bottom line. The existing site had no branding to differentiate them, no way to communicate ROI, and nothing that made the experience of visiting their site feel useful from the start.
Detailed wireframes and CTA mapping gave us a clear picture of what the new site needed to do and who it needed to do it for.
A generic visual identity that blended in rather than stood out
A portfolio-heavy site that showed the work but not the value behind it
No way for potential clients to understand ROI before picking up the phone
Result
The solution started with a comprehensive rebrand giving GAA a bold visual identity that immediately sets them apart. Unique colour choices and a refined design system were built to feel distinctive in a market where most firms play it safe.
From there, the web design put ROI front and centre. Clear, bold numerical data throughout the site communicates exactly what clients can expect from working with GAA reinforcing their results driven approach at every turn.
The standout feature is the interactive project calculator, built into the homepage through custom web development. Potential clients can assess the feasibility of their project before ever picking up the phone delivering transparency and real value from the very first interaction. It's not just a clever tool, it's a client acquisition strategy built into the website itself.
Together, these changes gave GAA a digital platform that reflects their creativity, proves their value, and positions them as a genuine strategic partner not just another architecture firm with a nice portfolio.
A bold, distinctive brand identity built to turn heads in a crowded market
An interactive project calculator that lets developers test feasibility before they even make contact
ROI placed front and centre — because numbers close deals, not just pretty renders
Together, these changes created a digital platform that not only reflects GAA’s creativity but also positions them as a strategic partner.
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